You might wonder the effect of brand story copywriting.
As a brand, how do you connect with your audience?
How do you get your audience’s attention?
How do you make your brand stand out from the crowd?
And how can you reveal your brand to your visitors and gain the attention your brand needs?
This is the essence of a brand story.
It has been proven that brand story copywriting can help you build authority in your field.
In this article, you will see how brand story copywriting can catch the attention of your audience.
And how your brand stands out from competitors with brand story copywriting.
What Is A Brand Story?
A brand story is a clear description or narrative that comprises what the brand stands for, its history, values and goals.
A brand story might look insignificant but it is powerful enough to drive sales.
Although, the goal should be in building likeness, trust and authority.
A brand story portrays a complete picture of who you are, what you do, and how you are presented.
A brand story does these:
• Shows how your product can help a customer
• Helps in connecting with your audience
• Builds trust in the minds of your audience
• Creates your brand personality
1. A Brand Story Shows How Your Product Can Help A Customer
Your brand story will help your customer understand your product or service and its benefits.
It tells your audience what they can expect to gain when they get your product.
It helps them know what makes your product unique.
2. Helps In Connecting With Your Audience
Brand storytelling not only helps your audience to understand your product but also helps you connect better with them.
If your brand can fill the needs of your audience, then there will be a better connection.
3. Builds Trust In The Minds Of Your Audience
Your brand story helps in building trust in the minds of your audience.
To do this, brand story copywriting is important.
Once you build that trust, it helps you retain your customers and make them your recurring customers.
The Importance Of Copywriting In Brand Storytelling
Brand story copywriting which is one of the different types of copywriting is the use of copywriting in storytelling to increase engagement and drive sales.
This means that the use of copywriting will trigger the minds and emotions of the audience.
Moving them to take the required action.
This action could be to buy, subscribe and more.
To learn the secrets to copywriting Click Here.
There are different strategies in brand story copywriting.
If these strategies are followed, it can help build a brand reputation, customer engagement and sales.
Overall, brand stories can help you stand out from the crowd.
It also shows that you can properly deliver to your customers.
Brand Story Copywriting Strategies
1. Focus On Your Customer
Many brands in their brand story tend to talk more about how long they have been in the field, their expertise and other things about them.
It is vital to focus on the customer first.
They should be the main character in your story.
The customers should feel connected to your brand story.
Letting them know you are there to help them solve their problems or fill their needs.
2. Create An Emotional Story
If your story is emotional, it can have a long and lasting effect on the minds of your audience.
They will keep thinking about your brand.
To do this:
• Create empathy: This can be done by telling an individual’s story and the struggle of that individual that relates to the problem of your audience.
This will help them relate well to the story.
• Do not give out everything immediately: Add a bit of suspense to increase curiosity.
The more curious your audience is, the more likely they will keep reading.
To do this you can use questions to add to their curiosity.
After the questions, direct them to keep reading to find out.
• Offer a solution to their problem: while your story may include many problems and empathy, show how you can help your audience.
Offer the solution to that problem by showing how that individual in your story was able to overcome it.
Then help your audience relate by telling them that they too can overcome that problem.
With this, you can offer your product most naturally.
So to create empathy, do these three things.
1. Have a definite character in your brand story.
2. Tell about the specific problem of your character that relates to your audience.
3. How your character solved the problem and how your audience can do the same.
Specify how your product or service helped your character and how it will help them.
3. Include Testimonials In Your Brand Story
The use of testimonials can create credibility and build authority for your brand.
Your testimonials should include customers who had a specific problem your product solves.
How he found that product and how it solved the problem.
Your use of testimonials is important.
This is because customers might know the value of your product but they need to see who has benefited from it to avoid any skepticism.
The use of powerful testimonials can skyrocket your sales.
Brand Story Copywriting Examples
Here are some amazing brand story examples.
In these examples, see how they all focused on the customer.
Starbucks used a powerful brand story which shows that they understand their customers perfectly well.
Their brand story focuses on their customers and their provision of comfort for them.
So they did not just offer coffee they also offer relaxation spots to make their customers comfortable and relaxed.
This makes them unique and stands out amongst others.
Lucidworks creates AI applications that help brands and companies to know more about their customers’ data, detect fraud and many others.
The brand story is “the more you know the safer you are”.
From their brand story, we can see how they draw the customer’s attention by:
• Focusing on their customers to let their customers know the value of their products.
• Helping them to see how it can benefit them.
The brand story of lucid works alone can help them make great sales.
This is because their brand story is very intriguing and it increases the Curiosity of their customers.
Nike makes their customers feel warmth by saying ” if you have a body, you are an athlete.
Nike tells their audience that anything is possible, all they need is to be able to break the barriers.
Nike’s brand story “as long as you have a body you are an athlete and you can achieve anything, just do it”
The brand story of Nike also Focuses on their customer and their potential and ability.
Nike’s brand story shows that they understand the fact that many people are afraid or lack the confidence to pursue their goals.
So they use their brand story to help people to understand that they can achieve those goals if they can ‘just do it’.
An effective brand story can help a company in getting more leads and sales if done properly.
Using emotions when writing a brand story is very important.
This is because when humans are emotional they tend to take action faster without skepticism.
Techniques such as suspense will increase the curiosity of the audience.
Brand story copywriting is important in revealing who you are, what you do, and how you deliver to your audience.
It also shows your capability and expertise.
The use of copywriting in your brand story will enhance your brand with words that will keep your audience in suspense.
Making them anticipate more content and products from you.
What other ways of brand story do you think work best?