Since search engine optimization is a crucial factor to help website content rank better you will need to apply the following SEO content writing checklist.
Have you ever written blog content and felt like your efforts and resources were totally wasted?
Probably you were expecting to get traffic from that content or leads.
To be successful in the SEO world, it is important to have quality content that ranks high in search engines.
However, writing great content is not easy. In fact, it can be a daunting task.
There are a lot of things to keep in mind when writing SEO content for your website.
This SEO content writing checklist can help you stay on track and produce high-quality content that will help your site rank higher in search engines.
What is Content Optimization in SEO?
Content optimization SEO is the process of creating website content that implements crucial techniques to enable search engines to understand your content and its structure, rank it on search results, and deliver it to your target audience.
You might ask…. “what are some of these SEO techniques?”
Some of these are keyword optimization, links, alt tags, URL, and meta description.
You will see more of these in the checklist mentioned in this article.
Content optimization in SEO is important if you want better website traffic.
When Search engines crawl your website, it looks out for certain things which include these SEO techniques, you have to implement these to enable search engines index and rank your site.
How Do You Do SEO In Content Writing?
To do SEO and content writing you have to focus on your targeted keywords, placing them in the appropriate areas of your content. Some of which include the SEO title, meta description, appropriate headings, and throughout the content for search engines to know what your content is about and rank it appropriately.
Use the seo checklist provided in this article to achieve your content goals.
Here are the major factors to consider when creating SEO content:
1. Targeted keywords
Your targeted keywords are the keywords you want to rank for, you can focus on one or two keywords but you can also add other keywords that are not the main focus keywords.
This is because a single content or blog post can rank for multiple keywords, so it’s always best to add other keywords when creating your content.
The focus keyword should be included in your SEO title, headings such as the H1, H2, H3 headings.
The focus keyword should also be included in the introductory paragraph of your SEO content.
Avoid stuffing keywords in your content, you can try to add keywords in your content where it would make sense and where necessary but if it wouldn’t add value to your readers or it will look robotic then it is best to avoid it.
When placing keywords in your content it is best to have your readers in mind first before search engines. If it all looks good, then you can optimize for search engines.
But the key takeaway here is to do it in a way that will not affect the user experience.
The image below is an SEO content writing example of how keywords were placed in the title and introductory paragraph without affecting the user experience.
2. Write to provide value for the readers
You want your content to be recognized by search engines but you also want it to be recognized by readers as the content that provides value.
So before creating any content, make thorough research, add rich information in your SEO content to provide value to your readers.
Before you create content in your blog, think about what value your readers are going to gain when reading the content.
After this, you can then focus on how to optimize it for search engines.
So your readers come first before search engines.
In the Google’s webmasters forum, it was mentioned that poor quality content can affect the overall ranking of your website.
So, Google wants you to not just create content but create high-quality content that will add value to the lives of others.
3. External and internal links
Adding external and internal links to your website content is very crucial for SEO.
External linking is linking out to a higher authority website while internal linking is linking within your website or the relevant post on your website.
When adding external links ensure you are linking out to a website of higher authority within your niche, link out to the post that covers or is closely related to the topic of your content.
When linking internally, interlink relevant posts within your website, your website visitors will be able to stay around your website for some time if you have more posts related to the content you’re creating.
4. Satisfy search Intent
Search intent is the intention of the reader before typing in a certain search query.
Before you type in a search query, it means you have a need you want to fill. This could be a needed piece of information, suggestion, product, or service.
There are 4 major categories of search intent, these are navigational, transactional, commercial, and informational.
• Navigational search intent: the reader is looking for a particular webpage, domain or address. For example, “vanilla cake recipe”, ” Nike address”
• Transactional search intent: the reader wants to take a specific action. This must not necessarily mean making a purchase, it could be signing up, or downloading.
For example, Korean movie download”, “order french fries”
• Commercial search Intent: a reader is about to make a purchase and searches for keywords to help in making the right purchase. For example: “where to buy cheap baby diaper” or “latest iPhone to buy”
• Informational Search intent: the reader wants to get information on a certain topic. For example “how to bake a vanilla cake”, ” how to create an online course”.
5. Content URL
Your content URL is also important for SEO.
The URL enables search engines to easily understand what your content is about.
Include the keyword you want to rank for in your content URL.
Use a hyphen to separate words in the URL as shown in the image.
Readers and search engines can easily know what your page is about with a short, concise and keyword-targeted URL.
6. Content structure
Your content structure is very important as it can help readers easily navigate through your post.
This is because readers do not read but skim, a good content structure will help them easily get the information that you provide.
This includes adding proper headings, bullet points, lists, and tables.
You can also put direct answers in bold to enable readers to easily find answers to specific questions answered in the post.
7. Content length
Long-form blog content is easily recognized by search engines and gets ranked easily.
This is because the longer your post, the more information you can provide. But it still depends on what Google already wants to see and the search intent.
Informational search intent will demand longer blog posts than navigational search intent.
The best way to determine this is to see what is already ranking on the top results.
Are they long-form or short-form content?
Use this to determine the length of your content, but it is usually best to create long-form content.
How Do You Create High-Quality Seo Content?
To Create high-quality SEO content, a few key things to keep in mind include: making sure your content is well written, keyword optimized, providing useful and relevant information, and using MetaData to Attract Links.
• Well Written Content: When it comes to SEO, writing well is key.
Not only does well-written content make your site easier to read, but it also provides your site with an air of authority and credibility.
Make sure to use clear, concise language, and to use active and descriptive verbs.
Additionally, use correct grammar and punctuation.
• Keyword optimization: include target keywords throughout the content. This includes the title, paragraphs, and headings.
• Providing Useful and Relevant Information: When writing SEO content, it is important to provide your readers with the information they need, but also the information that is relevant to the topic.
Try to avoid writing for the sake of just search engines, and focus instead on providing valuable content that will help your readers achieve their goals.
• MetaData: When writing SEO content, it is important to include metadata to improve the visibility of your content. metadata includes the title, description, and keywords of your article.
By including this information, you can help to improve the ranking of your content and attract more web traffic.
SEO Content Writing Checklist
1. Check your headline – Is it captivating and on topic?
2. Write clear and concise sentences – No needless words, fluff, or jargon.
3. Use keywords throughout your content – Make sure they appear in the right places and use the right mix.
4. Proofread your content to make sure it’s error-free.
5. Use images and videos to break up your text and add visual interest.
6. Use a blog style – Keep your content written in an easy-to-read, informal tone.
7. Use a keyword-rich domain name – If you can, choose a domain name that includes keywords.
8. Optimize your content for search engines – Make sure your titles, tags, and URLs are all correct.
9. Check what is already ranking and see what Google wants to see for that keyword and to meet search intent.
10. Write long-form content that is more informative than your competitors
11. Monitor your website’s analytics to see how your content is performing and make any necessary changes.
12. Enjoy writing content that’s both informative and engaging for your readers.
SEO Friendly Content Checker
It’s important to check your content for SEO to know if there is anything you missed that can help it rank. To do this, you can use an SEO-friendly content checker tool to check your content for SEO.
Some of these tools are:
1. Yoast SEO
3. Squirrly SEO
4. Screaming Frog
5. Similar Content Pro
SEO is a popular SEO plugin that helps you create SEO-optimized content.
To use this plugin, simply install it on your WordPress website and follow the guidelines given as you create the content, this will make it very easy for you to create SEO-optimized content even without being an SEO expert.
Copywritely is an SEO content checker tool that helps you detect SEO mistakes in your website content.
It analyzes your content and that of your competitors, giving you the best recommendation to help you rank better.
It also identifies plagiarism and checks for content readability.
3. Squirrly SEO
This is another SEO plugin that can be used on your WordPress website. It can be used alternatively to YoastSEO.
It does the same job as YoastSEO, you can easily check if your content is SEO friendly and it gives you suggestions to boost SEO optimization.
This plugin is quite beginner-friendly, making it easier for you to do SEO even without much experience.
Screaming frog is a powerful SEO tool that crawls your website for SEO issues.
You can simply install it and input your website URL to enable it to crawl and analyze your website for SEO issues.
This tool is free yet powerful enough to perform on-page SEO analysis on your website.
Similar content pro does a good job in providing your content SEO score and helping you predict where your content will be on the search results when it’s published.
This will help you know what to do to speed up your rankings by properly optimizing for SEO.
Creating SEO content will not only increase website traffic but also get you more leads and conversions.
The SEO content writing checklist mentioned in this article will help you focus on: keyword optimization, links, meta description, content structure, content quality, images, content length, and user experience.
Implement these important factors in your content for search engines to notice your website and attract your target audience to your offers.