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Can a Content Writer Become a Copywriter? | What You Must Know

Can a content writer become a copywriter

Can a content writer become a copywriter? 

I can remember trying to get an answer to this same question. 

Well, get ready for clarifications in this article.

A content writer can become a copywriter, but you must have a strong understanding of the principles of copywriting and how to create persuasive and compelling content.

But how can you become a good content writer and copywriter?

Is copywriting a good career?

What pays more, copywriting or content writing?

Before answering these questions, here’s an important question.

Is Content Writing Copywriting?

Content writing is not copywriting because it only deals with writing and editing content, it does not persuade the audience to make a purchase.

Copywriting is the process of creating content that sells a product or service.

 It involves coming up with compelling and persuasive content that will compel readers to take action, such as buying a product or signing up for a service.

Copywriters typically work with clients to create content that is both on-brand and compelling. 

They may also be responsible for developing and executing marketing campaigns that promote the content.

Content writing on the other hand does not necessarily sell or persuade anyone to buy.

A content writer creates valuable written content for a particular audience in a way that is simple and easy to understand.

A content writer’s job is to write and edit content for:

• Blog posts or articles

• White papers

• Social media posts 

• Podcast scripts

Can you be a content writer and a copywriter?

If you want to be a content writer and also a copywriter you have to learn the skills of both, which you will see in a bit.

You have to improve your writing skills and learn the right words to use to persuade an audience when writing a copy.

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    What pays more copywriting or content writing?

    There is no definitive answer to this question as it depends on the type of writing that is being done and the specific needs of the client.

     However, there are some general factors about copywriting that usually make it more profitable:

    1. Crafting unique, engaging, and persuasive copy that speaks to the needs of the target audience.

    2. Knowing the different types of copywriting and using the right style for the task at hand.

    3. Crafting effective headlines that will grab attention and compel readers to read further.

    4. Making use of effective images, videos, and infographics to illustrate points and encourage viewer engagement.

    5. Customer research is usually involved before writing a copy.

    6. Taking the time to understand the audience, their needs and what drives them into buying the product.

    So depending on the project,copywriting could pay more than content writing.

    In many cases, especially when it deals with writing a sales page, web page, or email copy, copywriting pays more.

    Here are five factors to content writing vs copywriting

    Is Copywriting a Good Career?

    Copywriting is a career that many people love to venture into because of its promising benefits but it is a growing and ever-changing field that is constantly evolving. 

    As with any career path, there are pros and cons to consider before embarking on a copywriting career.

    Pros of a Copywriting Career

    1. There is a high potential for income growth in this field.

    2. Copywriting can be a very versatile and customizable career.

    3. Copywriting is a highly creative field.

    4. Copywriting can be a great way to combine your love of writing with your love of marketing.

    5. Copywriting can be a great way to build a strong online presence.

    6. Copywriting can be a great way to connect with people in the industry.

    7. Copywriting can be a great way to learn new skills.

    8. You can become a freelance copywriter and work from your comfort zone.

    See how lucrative copywriting is here.

    Cons of a Copywriting Career

    There are a few cons to consider if you are considering a career in copywriting. 

    1. Contrary to what others say about copywriting, the pay is not always high.

     2. Copywriting is a challenging field, the client might give you strict deadlines and you might have to go through that constantly.

    3. Finally, competition can be fierce, because many people claim to be copywriters.

    What skills do you need to be a copywriter or content writer?

    Can a content writer become a copywriter

    There are a few essential skills that are necessary to be a successful copywriter or content writer.

    1. Critical thinking

    2. Ability to write engaging content

    3. Ability to do deep research

    4. Strong writing skills

    5. Knowledge about SEO (search engine optimization)

    Now, let’s see how these skills can help you improve as a copywriter or content writer.

    1. Critical Thinking

    A copywriter needs to be able to think critically and come up with creative solutions to problems. 

    Critical thinking can help a copywriter or content writer see where there is a need for improvement in a particular writing project.

    2. Ability to write engaging content

    A copywriter and content writer should be able to write in a way that will engage the audience and help them imagine as they read.

     Content written by a content writer should be written in a conversational tone, except when you’re writing for an industry that needs formal content.

    3. Ability to do deep research

     A copywriter must be able to do deep research on customers or competitors.

    This will help you as a copywriter to know what the customers need or what their pains are and what your competitors do not offer that you can add to your product.

    4. Strong writing skills 

    Both a copywriter and a content writer should have strong writing skills paying deep attention to punctuation, spelling, grammar, and the structure of the content.

    5. Knowledge about SEO ( search engine optimization)

    SEO is the optimization of web content so that it can rank in search engines.

     A content writer and copywriter need to know about SEO.

    SEO copywriting will help you write well-optimized content that will get real traffic for your clients.

    Here is a full guide to SEO copywriting

     Additionally, a copywriter must be able to work well in a team environment and be able to take direction well.

    How To Become A Good Content Writer And Copywriter

    There are many different ways to become a good content writer and copywriter. 

    One way is to study the field and learn what makes good content and how to write it effectively. 

    Can a content writer become a copywriter

    To do this, you can take copywriting courses that can help you learn from the beginner level to the advanced level of copywriting.

    Here are some of these copywriting courses.

    Another way is to get experience writing content and copy for different types of businesses. 

    • Learn how to use important tools when writing to achieve accuracy in your writing.

    Some of these tools are:

    Grammarly: using Grammarly will help you write error-free content, avoiding bad spelling, grammar or punctuation.

    Hemingwayapp: this app helps you write with good readability, correct grammar and sentence structure.

    Anyword: an AI that helps content writers and copywriters write copy to give them an idea of what should be entailed in the content. 

    You can write content with ease using anyword, and it has a free version you can start with.

    How To Get Experience As A Content Writer And Copywriter

    To get experience as a content writer and copywriter, you can write content for free for websites or blogs, or by volunteering for content writing projects.

    Once you have some experience under your belt, you can start looking for paid writing opportunities.

    To get paid writing jobs:

    1. Send a pitch: you can send an email pitch to a company or individual websites that need content for their blog.

    Let them know that you’re interested in helping to grow their websites with lots of content that will get traffic for them.

    See how to pitch the right way.

    2. Lookout for competent agencies: many agencies have clients looking for writers, you can sign up with some of these agencies and start creating your gig and profile to land your first client.

    Some of these agencies are:

    • Upwork

    • Iwriters

    • Flexjobs

    • Freelance Writing Den

    • Scripted

    • Mediabistro

    You can find more places to get writing jobs here.

    3. Build a writing network

    It’s always good to build a writing network with other writers who have experience. 

    To make it very easy for you to get jobs especially when they have an overflow of work they can easily pass some to you.

    4. Promote your services

    Promoting your service is key to getting clients. 

    You can use LinkedIn, Twitter, and other social media pages to promote your service.

    Always add that you are open to hiring so that clients can know that you’re ready to work.

    5. Facebook Groups for Writing

    Some of these Facebook groups have people who are looking for content writers but you have to be very careful to ensure that you get paid after your work. 

    You can do this by taking half payment before you start the job.

    This method is great for someone without experience. 

    You can use it to build your portfolio while you still get paid for it.

    Overall, getting experience as a content writer is essential for anyone who wants to become a successful content writer. 

    By finding content to write about, getting experience writing content, and looking for more opportunities for jobs, you will definitely succeed as a content writer.

    What Qualifications Do You Need To Become A Copywriter?

    Can a content writer become a copywriter

    Some clients may lookout for some of these in a copywriter:


    • Education

    • Certificate

    • Experience

    Bear in mind that this depends on the client, not all clients request qualifications.

    1. Skills

    The client might require you to have some skills such as research skills, writing skills, SEO skills, good communication skills, and team management skills.

    These skills are very important for a copywriter but as you write and keep writing for clients, you will get better at these skills.

    2. Education 

    Some clients may specify that you must have a bachelor’s degree in English, Journalism, or any other such degrees before you can work with them.

     If you have a bachelor’s degree, then you could be considered for the copywriting job.

    Still, not all clients request a bachelor’s degree.

    So even if you don’t have a bachelor’s degree, don’t worry you can still land a client.

    You can become a copywriter even without a degree, there are many agencies with clients who request copywriters and content writers without requesting a degree (You can sign up with some of these agencies mentioned above)

    3. Certification

     Oftentimes, a client may request a copywriting certificate to prove that you are a certified copywriter and have received training in copywriting.

    This is not difficult at all since there are many copywriting courses out there that offer copywriting certificates after completing the course.

    You can easily add your certificate to your copywriting portfolio before submitting it to the client.

    Here are some copywriting courses that offer certificates right away.

    4. Experience

     Some clients may require that you have experience in copywriting before working with them.

     Some might specify 3 years and above.

    But don’t worry, there are many other clients out there who don’t make such specifications and allow you to start working with them even if you don’t have much experience.

    (Read above on how to get experience as a copywriter)

    What do you think?

    Having read this article do you think copywriting is for you?

    If you would like to venture into copywriting then that’s great!  

    You can start by taking copywriting courses to get trained in the art of persuasive writing and the principles of copywriting.

    But if you want to stick to content writing then that is also good.

    Many content writers who try to venture into copywriting decided to focus on either content writing or copywriting.

    So it’s totally up to you.

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    In conclusion

    If you read this article to this point, you have seen that copywriting is content writing but content writing is not copywriting.

    And as a content writer, you can choose to venture into copywriting to get better skills and acknowledgments.

    To learn copywriting, here are top copywriting courses carefully selected to help you get properly trained as a copywriter.

    You can find them here.

    SEO training kit
    SEO Training
    Copywriting Techniques Exposed
    Full Copywriting and Marketing Course
    Spread the love

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