Does a therapist website need copywriting?
You might have heard of copywriting and what it does for a business.
But what about website copywriting?
What can it do for a business in the wellness niche like for therapists and other related niches?
This article will expose you to copywriting for therapists and practical steps to it.
What is website copywriting?
Website copywriting is the act of writing compelling copies that gets website visitors to take an action.
It is also useful in getting the kind of engagement and recognition you want for your website.
Why is Copywriting Needed by Therapists?
Copywriting can be very effective for therapists, especially on their websites.
With the use of copywriting, the therapist website will become easily visible and accessible by the audience.
This usually happens when SEO copywriting is applied.
It can help in making the website visible to search engines which brings more exposure to the therapist’s website.
Website copywriting for therapists can help in getting more leads.
Kinds Of Website Copywriting
There are different kinds of copy written for a website
1. The Home Page
2. The About Page
3. The Service page
4. Blog Post
5. Contact Page
6. FAQ Page
7. Landing page
And all these pages must be written with SEO skills and techniques for them to be recognized by search engines.
If these web pages are written with SEO copywriting, visitors can easily view them after searching on the web.
Research is Important in copywriting for the therapist.
It involves making the needed keyword research.
This is important because website copywriting is more than just writing a copy.
Proper keyword research is needed for your website to be recognized and to rank.
With proper research done, you can turn visitors into clients.
And this will be done regularly because your website will be on the front page of Google and many will click on it.
This is the Power of SEO on a website page.
Practical Steps To Copywriting For Therapist
To write a unique and attention driven copy, some steps which will aid you are needed.
• Stay focused on your potential client
• Use empathetic words in your copy
• Use testimonials and establish a strong credibility
1. Stay Focused On Your Potential Client
Think about a client in a therapeutic session.
You are focused on them and they can also see that you are and that you are willing and ready to help them.
Your client doesn’t really care about your background, your certification, or your history.
Rather your client is interested in knowing how you can help him.
Now, copywriting for therapists means that a good copy is written when you focus on a single character.
Imagine a particular person who needs the help of a therapist, whether he knows it or not.
Imagine the person’s situation and experience, think about a typical experience that makes people look for a therapist.
Once you have identified that character and his experience, it becomes easy for your copy to be focused on the character.
And then you write based on that, showing that the audience can get help right away.
2. Use empathetic words in your copy
Your copy should show sympathy and empathy toward the client.
Empathize with them by helping them see that you understand them and how they feel about their experience.
Be sure to communicate it that way so the audience will feel the connection better.
Do this by using some empathy-driven words that are used in the therapeutic wards.
• What are their pains?
• What are their needs?
• What are their fears?
These questions will really help you in writing with empathy.
Many businesses in different industries have seen great results after getting to know their customer’s fears and concerns.
3. Use testimonials and establish a strong credibility
Make sure to use testimonials and proofs to show your expertise in the field.
You can make use of ‘Before and After’ stories to increase credibility.
Showcase yourself as unique and different from the others.
Why you do what you do in the manner at which you do it and the results got.
Let your audience see that you have a solution to their problem.
And this solution you have has changed peoples lives and improved them for the better.
4. Place Your Call to Action
Your website copy should have the call to action that tells your audience and potential clients what to do next.
This could be:
• To book for a consultation
• Sign up for a newsletter
• A free ebook about the niche and how it benefits them
• Clicking to another web page or post
Major Things To Avoid When Writing The Copy
1. Avoid the use of difficult language
2. Avoid writing without enough information
3. Do not drift away from the key message
Avoid The Use Of Difficult Language
Do not assume that your audience will automatically understand what you’re trying to say when you use big languages or difficult languages.
Make sure your language is as easy as possible for your audience to grab your message and be able to take the required action.
Make sure your copy is simple enough and free of jargon.
Avoid Writing Without Enough Information
When your copy is not backed up by the information that is needed to convince your audience it becomes very difficult for your audience to understand and to be persuaded to take an action.
They can also become very skeptical about your service.
So it’s important to make sure that you do not skip any important detail when writing your copy.
Make sure to put all relevant information that will make the audience see that you have the solution they seek.
Do Not Drift Away From The Key Message
While trying to add all the important and relevant information, do not drift away from the key message or the main thing that you know will help your audience to take the action you want them to take.
Make sure that you do not digress too much from the main point of your copy.
Make your copy straight to the point as you present your offer to them.
This is because it can totally kill the main purpose of the copy, and the audience will likely lose interest even before they get to the point to take action.
Website copywriting for therapists is very valuable and can help in bringing in clients.
Website copywriting using SEO strategies can push your website to the front page of Google and other search engines.
Which makes it easy for potential clients to find and access.
Once it is done in the right way it is very productive.
To learn more about copywriting, Click Here.
What If You Can’t Write Yourself?
If you can’t write the copy, then Hire a website copywriter HERE to write your web pages using SEO techniques.
This can really be a turning point for your website and business in general, increasing your leads and traffic.
What other copywriting tips do you think are needed in writing for the web?