How can copywriting help businesses?
Why hire a copywriter?
It is estimated that about 73% of big companies hire a copywriter to write their web copy.
It is also estimated that website visitors only read 20% of the content or even less so this will call for a more structured and compelling web copy or blog post.
Effective copywriting is a powerful tool for increasing sales.
Many corporations and businesses, even small brands hire copywriters to write their web copy, emails, social media posts and other types of copies that are needed with copywriting.
In this article, you will see and understand how copywriting helps businesses and what benefits it can bring to your business.
Why is Copywriting Important For Business?
Copywriting has proven to be beneficial for business because it uses persuasive words to attract potential customers and clients.
Copywriting might seem like what anyone can do but with a professional copywriter, you can achieve your business goals easily.
Copywriting uses many triggers to speak directly to your audience while advertising.
It is a well written and creative type of content, intentionally written to increase the curiosity of your audience and move them to take the required action.
Let’s dive into the benefits of copywriting.
What Are The Benefits Of Copywriting?
Here are some of the benefits of copywriting for your business whether big or small.
1. Copywriting Builds Customer Relationship
2. Increases Conversion/Sales
3. Generates Leads for Your Business
4. Copywriting Helps You Stand Out From Competitors
5. Copywriting Uses Storytelling Your Audience Won’t Forget
6. Copywriting Gives You Value-driven Content To Increase Rankings
These benefits of copywriting will help you see why you need a copywriter for your business.
Copywriting Builds Customer Relationship
Copywriting can help you build a customer relationship with the use of email newsletters.
When someone interested in your content opt-in to your email list you can send regular emails with valuable informational content.
This will build trust with a potential customer who will gradually become a loyal customer.
With email copywriting, this can be achieved to an extent that your customers will always recognise you whenever you send your email newsletters to them.
This strategy has helped many businesses to grow and gain customer trust.
Increases Your Conversion/Sales
With compelling sales copy, email copy, website copy, ad copy or other types of copywriting, you can increase your conversion with the copywriting skills needed to help your sales.
This is because copywriting is written to speak to the minds of your readers.
As long as you have a target audience that needs your products, a compelling copy will help you drive more sales.
Copywriting is very powerful in this aspect and with this, you can easily convert your audience.
Generates Leads For Your Business
If your business or website is new, generating leads is very important and can be difficult without copywriting.
Copywriting uses emotional triggers to help potential customers see why they need to opt-in for your products and services.
Therefore, it helps to generate leads fast for you to see results and grow your business.
Some of the ways to get leads for your business are:
• opt-in forms
• sign up forms
Copywriting Helps You Stand Out From Competitors
A good copy is written with your brand tone and this helps you to stand out and always be recognised by your audience.
It makes you different from your competitors.
This is especially when you address their needs and concerns using copywriting trigger words to instil the right emotions in the minds of your audience and get them to anticipate your offer.
Copywriting Uses Storytelling Your Audience Won’t Forget
Copywriting uses storytelling before introducing the offer to your potential customers.
A copywriter will make the story very easy for your audience to relate to.
The moves your audience to follow along as you show them the solution to their problem.
Storytelling works almost 100% of the time because the story often talks about the problem a certain character faces and how your product was able to come to the rescue.
Here are 3 best brand story copywriting techniques for effective brand storytelling.
Copywriting Gives You Value-driven Content To Increase Rankings.
Simple content that looks like every other content out there will not help to increase traffic.
Your audience wants valuable information.
Copywriting is powerful enough to provide value to your audience and provide quality traffic.
Yes, quality content leads to quality traffic.
A copywriter knows just how to write content that will satisfy the audience based on what they are looking for.
With SEO copywriting you can write both value-driven contents and also for search engines.
Gives you a higher chance of ranking.
Who Needs A Copywriter?
Asking who needs a copywriter is like asking if your business needs sales.
Copywriters are people who create content for companies.
They write articles about products or services, and ad copies for them.
They’re usually paid by companies to write web copies, blog posts, landing pages, email copies and more.
If you read the introductory part of this attitude you must have seen that about 73% of big companies hire a copywriter.
Truth is, every business or brand has to promote and advertise its product or service.
Even a new brand needs to promote itself to grow fast.
Nobody starts a business without the intention of promotion.
This is why a copywriter is needed in every business that seeks to grow and stand out.
For people to know about your business, brand, Product, Services or what you do, a copywriter is needed.
This is because a copywriter knows just how to persuade your audience using words that seek to intrigue them and increase their curiosity.
Therefore, for your business not to suffer, you need a copywriter.
You need a copywriter as:
• A small brand
• A website owner
• Content creator
• Email Marketer
• Digital Marketer
• Affiliate Marketer
• Social media manager
• Small business owner
• Saas company
Today, copywriting helps small businesses to grow easily and stand different from other competitors.
How Does Copywriting Help A Small Business?
If you are a small business owner, you might wonder why you would need a copywriter.
You might think that copywriters are usually needed by big companies or saas companies.
Well, I thought so too.
But here is one thing about your business you must not forget.
Your business needs growth and customers.
To achieve that, you need a copywriter to speak directly to your targeted audience and get them to purchase your products.
For example, if you are in e-commerce, you need to persuade your potential customers using descriptions and powerful product copies.
A powerful product copy can lead to good sales every month.
It can also lead to recurring customers to your business and bring a smile to your face.
You can start by hiring a freelance copywriter that will work with your budget and get you results.
This is especially needed if you don’t have copywriting skills and you want to get things done quickly.
Hiring a copywriter as a small business owner can do these for you:
• Saves you time and stress
Hiring a copywriter will save you time so that you can focus on other important aspects of your business.
• Increase conversion
You get to see results with an increase in conversion when you hire a copywriter to write your copy.
• Value-driven SEO optimized content
An SEO copywriter can help to optimize your website content to be seen by search engines and increase rankings
An SEO optimised content will get you better traffic.
• You get fresh content regularly
A copywriter will help you deliver content regularly and keep your web content fresh and unique.
How Does Copywriting Help In Marketing?
Marketing methods such as advertisement, sales pages and banners are written by copywriters.
Many marketing companies and agencies use copywriters to write their ad copies.
Marketing campaigns and rebranding are usually done by the company’s marketing team which usually includes one or two copywriters.
This is because copywriting and rebranding go together to achieve the marketing goal of the company.
The copywriter uses the brand tone in drafting the perfect copy for their marketing campaign.
Copywriters work closely with the marketing team of the company during this stage to ensure greater results.
Business Copywriting Examples
Here are some business copywriting examples that stands out!
These examples show the importance of copywriting in every business.
1. Bombas product description
2. Learnoflix Headline
3. Systeme io Homepage
4. H-educate about caption
5. Noom target approach
Bombas is an apparel company dealing in stocks, t-shirts and underwear.
Bombas’ products description is unique because you are presented with not just the features but also the benefits.
The benefit explains why you will not regret purchasing.
The website has an emotional feel and even moves you to make a purchase.
From the homepage to the product page, you can’t resist the emotionally triggered tone of this brand.
Here is an example from Bombas’ product description.
Learnoflix is a digital marketing platform that teaches you over 14 digital skills and also shows you how to make a real income from it.
Learnoflix teaches WhatsApp marketing, Facebook ads, web design, sales Funnel, and SEO.
There is a full Upwork course and also a presentation blueprint.
The headline is simple but unique.
On the learnoflix affiliates page, you can see how their headline is intriguing and captures the attention of the reader.
Systeme.io is an email marketing software with extra tools such as:
Sales Funnel, website builder, online courses, affiliate program management.
The headline and sub-headline are straightforward, telling you exactly what to expect.
You can see how they show credibility with the simple sentence “Trusted by 10,000+ entrepreneurs worldwide”
H-educate Is a digital marketing platform and community that provides a learning place for digital marketing, email marketing and other skills.
The about caption is unique because it shows you the goal and purpose of the platform and why they stand out.
Noom is a weight loss site that teaches people how to lose weight effectively without going through so much dieting.
Noom speaks directly to its target audience.
Their web page shows that they understand the needs of their audience.
They also use the pain points of their audience to reach them better.
Web copywriting services
As a website and business owner, unique web content, well-optimised, error and plagiarism free is what you need to drive traffic to your site.
Jonlineskill provides that unique website content with specific strategies.
Here are some of what to expect from our web copywriting service.
• Optimisation for specific keywords
• Good readability to help your readers get the information easily
• Powerful headline to increase CTA
• Unique and quality content
• Error and plagiarism free