In this article, you will see what the travel copywriter does and some travel copywriting tips and examples.
But it’s also good to know the difference between a travel copywriter and other copywriters.
A travel copywriter is quite different from other copywriters and from other types of copywriting.
This is because a travel copywriter does not write to sell products.
Rather the travel copywriter writes captivating content and copies on travel topics that turn visitors into customers and travellers.
The travel copywriter aims to promote his client’s travel business.
How can this be achieved?
What does a travel copywriter do?
Copywriting in general can also be known as a persuasive form of writing.
You can read an article, an email copy or a newsletter that not only completely captivates you but also motivates and persuades you to hit that big call to action button.
But for the copywriter to achieve this, important steps must be done first before writing.
A travel copywriter does not just write.
This is because some steps are needed to be followed.
1. Proper research
1. Proper Research
Many travellers love to experience more while travelling.
They want to leave their comfort zone and do other things they don’t do regularly.
So this means that the travel copywriter is to make the needed market research and know:
• What the Travelers want.
• What makes them delighted during their vacation.
• Why they need it and
• What makes it special for them.
Another important thing the travel copywriter does is to use statistics and data to understand the Travellers better.
What makes the vacation an unforgettable one?
Understanding this will help you to write in a way that will intrigue your audience and make them anticipate the experience.
Proper market research is invaluable for a travel copywriter.
This is because it helps the copywriter to write appealingly.
The audience can feel, anticipate and long for their vacation.
For a travel business to do very well it is vital to have an online presence and to be recognized by search engines.
This can increase visitors to your website.
As a travel copywriter, you need to write for SEO using different SEO techniques.
For a website to be on the first page of Google, SEO is key.
The travel copywriter writes website articles using these SEO methods and increasing the web authority.
A travel copywriter needs to use copywriting skills to write content that will help travel businesses book more clients.
If you have read these two steps mentioned you can now get to the copywriting tips that will help you as a travel copywriter or your travel business.
Travel Copywriting Tips You Need
1. Understand your audience
When writing, it is not enough to know the audience.
It is also very important to understand the audience.
This is because it is not about you or what you think they want.
Do not attach your preference to your writing.
It is about your audience and their needs.
You have to figure out what your audience will respond to best and what will highly engage them.
To do this, you do the research or send an email survey to past customers or any other method of the survey so that you can write with the customer in mind.
Your goal is to understand the audience so that you can understand what appeals to them the most.
2. Use The Right Tone Of Voice
The tone of voice is what shows the copywriter’s attitude toward the audience.
The tone of voice makes the audience have a certain feeling while reading a copy or article.
As a travel copywriter, the tone of writing should be conversational and friendly.
The audience should feel cared for while reading.
For some business industries, the tone needs to be formal and educative.
But for a travel business, it can be informal and entertaining.
3. Make The Benefits Clear
This is very important for travel copywriting.
Why should they visit or see this place?
What makes this place different from other places?
If your copy does not point out the difference, the audience will be skeptical and lack interest.
So make the benefits clear in your writing and give them a reason that will make it difficult for them to scroll away or refuse your offer.
Make it short but captivating.
Avoid Using Too Many Descriptions.
The description should also bring out the benefits and give the readers a reason to book or make the reservation.
4. Write To Bring Out Your Audience Imaginations
Yes, If the audience can imagine as they read on then you have achieved your goal of writing the copy.
Avoid using words that are too often or words already in use in many travel blogs.
Rather, use rich adjectives to bring out the imaginations of the reader.
So instead of using adjectives like beautiful or wonderful, use words like crispy, moist, expansive for a better description.
These kinds of adjectives will describe and help the audience to imagine.
Travel Copywriting Examples
These are some travel copywriting examples of some travel blogs.
1. Budget minded traveller
Budget minded traveller uses catchy topics to draw attention to their website homepage.
Their home page has many useful articles every traveller will be interested in.
For example, some of their articles have such heading as..
• Post-pandemic travel
• Six United States national places to visit in winter
• Cheap ways to travel on a backpacker budget
They also have a call to action on packing for the trip.
2. Wandering Earl
They offer travel resources from their home page.
You can see the credibility wandering earl built on their website of how many countries visited and how many people have benefited.
They also included travel resources such as..
Travel towel and more.
Their website copywriting makes them stand out from other travel blogs.
This site can be used for checking travel copywriting examples.
3. Green Global Travel
The homepage of green global travel introduces you to ecotourism destinations with colourful pictures of the best places and tourist sites.
There is a question with call-to-action that helps a visitor to make a suitable choice.
There is also a call to action button on their homepage offering an eBook.
These copywriting skills used increases traffic and email subscribers.
4. Finding the universe
Finding the universe is a travel blog that pops you with the question:
“What are you looking for?”
They are outstanding in using questions to attract visitors to their website.
They also show what they offer with credibility to prove their worth.
These websites uses copywriters who are hired to improve their site and to stand out from their customers.
These websites are well optimized for Google ranking.
A travel copywriter does market research using SEO techniques.
From this article, you have seen some travel copywriting tips and travel copywriting examples you need when writing.
If you haven’t read these tips and examples scroll back so as not to miss any of them.
There are other different types of copywriting that are currently in the copywriting trend.
What other copywriting tips and examples do you think are useful in copywriting?