Skip to content

The Travel Copywriter | Travel Copywriting Tips and Examples

Travel copywriter

In this article, you will see what the travel copywriter does and some travel copywriting tips and examples.

But it’s also good to know the difference between a travel copywriter and other copywriters.

A travel copywriter is quite different from other copywriters and from other types of copywriting.


 This is because a travel copywriter does not write to sell products.

 Rather the travel copywriter writes captivating content and copies on travel topics that turn visitors into customers and travellers.

The travel copywriter aims to promote his client’s travel business.

How can this be achieved?

 What does a travel copywriter do?

Copywriting in general can also be known as a persuasive form of writing.

You can read an article, an email copy or a newsletter that not only completely captivates you but also motivates and persuades you to hit that big call to action button.

But for the copywriter to achieve this, important steps must be done first before writing.

A travel copywriter does not just write.

This is because some steps are needed to be followed.

1. Proper research

2. SEO

1. Proper Research

Many travellers love to experience more while travelling.

They want to leave their comfort zone and do other things they don’t do regularly.

So this means that the travel copywriter is to make the needed market research and know:

• What the Travelers want.

• What makes them delighted during their vacation.

• Why they need it and 

• What makes it special for them.

Another important thing the travel copywriter does is to use statistics and data to understand the Travellers better.

What makes the vacation an unforgettable one?

 Understanding this will help you to write in a way that will intrigue your audience and make them anticipate the experience.

Proper market research is invaluable for a travel copywriter.

This is because it helps the copywriter to write appealingly.

 The audience can feel, anticipate and long for their vacation.

2. SEO

For a travel business to do very well it is vital to have an online presence and to be recognized by search engines.

 This can increase visitors to your website.

As a travel copywriter, you need to write for SEO using different SEO techniques.

For a website to be on the first page of Google, SEO is key.

The travel copywriter writes website articles using these SEO methods and increasing the web authority.

A travel copywriter needs to use copywriting skills to write content that will help travel businesses book more clients.

Here is a full SEO Guide.

If you have read these two steps mentioned you can now get to the copywriting tips that will help you as a travel copywriter or your travel business.

Grab A Free Copy!

Subscribe to get the step-by-step Ebook on strategies to promote your brand, targeting the right customers, and making sales!

    We respect your privacy. Unsubscribe at any time.

     Travel Copywriting Tips You Need

    1. Understand your audience

    When writing, it is not enough to know the audience.

     It is also very important to understand the audience.


    This is because it is not about you or what you think they want.

     Do not attach your preference to your writing.

    It is about your audience and their needs.

     You have to figure out what your audience will respond to best and what will highly engage them.

     To do this, you do the research or send an email survey to past customers or any other method of the survey so that you can write with the customer in mind.

    Your goal is to understand the audience so that you can understand what appeals to them the most.

    2. Use The Right Tone Of Voice

    The tone of voice is what shows the copywriter’s attitude toward the audience.

     The tone of voice makes the audience have a certain feeling while reading a copy or article.

    As a travel copywriter, the tone of writing should be conversational and friendly.

    The audience should feel cared for while reading.

    For some business industries, the tone needs to be formal and educative.

     But for a travel business, it can be informal and entertaining.

    3. Make The Benefits Clear

    This is very important for travel copywriting.

    Why should they visit or see this place?

    What makes this place different from other places?

     If your copy does not point out the difference, the audience will be skeptical and lack interest.

     So make the benefits clear in your writing and give them a reason that will make it difficult for them to scroll away or refuse your offer.

    Make it short but captivating.

    Avoid Using Too Many Descriptions.

    The description should also bring out the benefits and give the readers a reason to book or make the reservation.

    4. Write To Bring Out Your Audience Imaginations

    Yes, If the audience can imagine as they read on then you have achieved your goal of writing the copy.

    Avoid using words that are too often or words already in use in many travel blogs.

     Rather, use rich adjectives to bring out the imaginations of the reader.

    So instead of using adjectives like beautiful or wonderful, use words like crispy, moist, expansive for a better description.

    These kinds of adjectives will describe and help the audience to imagine.


    Travel Copywriting Examples

    These are some travel copywriting examples of some travel blogs.

    1. Budget minded traveller

    Budget minded traveller uses catchy topics to draw attention to their website homepage.

    Their home page has many useful articles every traveller will be interested in.

     For example, some of their articles have such heading as..

    • Post-pandemic travel

    • Six United States national places to visit in winter

    • Cheap ways to travel on a backpacker budget

    They also have a call to action on packing for the trip.

    2. Wandering Earl

    Travel copywriter

    They offer travel resources from their home page.

     You can see the credibility wandering earl built on their website of how many countries visited and how many people have benefited.

    They also included travel resources such as..

    Travel gear



    Travel jeans 

    Travel towel and more.

    Their website copywriting makes them stand out from other travel blogs.

     This site can be used for checking travel copywriting examples.

    3. Green Global Travel

    Travel copywriter

    The homepage of green global travel introduces you to ecotourism destinations with colourful pictures of the best places and tourist sites.

    There is a question with call-to-action that helps a visitor to make a suitable choice.

    There is also a call to action button on their homepage offering an eBook.

    These copywriting skills used increases traffic and email subscribers.

    4. Finding the universe

    Finding the universe is a travel blog that pops you with the question:

     “What are you looking for?”

     They are outstanding in using questions to attract visitors to their website.

     They also show what they offer with credibility to prove their worth.

     These websites uses copywriters who are hired to improve their site and to stand out from their customers.

    These websites are well optimized for Google ranking.

    In conclusion

    A travel copywriter does market research using SEO techniques. 

    From this article, you have seen some travel copywriting tips and travel copywriting examples you need when writing.

    If you haven’t read these tips and examples scroll back so as not to miss any of them.

    There are other different types of copywriting that are currently in the copywriting trend.

     What other copywriting tips and examples do you think are useful in copywriting?

    Comment below.

    Don’t Miss Out

    What Is The Truth About Copywriting? (You Didn’t Know This)

    What Does a Financial Copywriter do? (4 Major Steps)

    Spread the love

    2,434 thoughts on “The Travel Copywriter | Travel Copywriting Tips and Examples”

    1. I have come to understand that fees for on-line degree authorities tend to be a fantastic value. For instance a full Bachelors Degree in Communication in the University of Phoenix Online consists of Sixty credits at $515/credit or $30,900. Also American Intercontinental University Online makes available Bachelors of Business Administration with a total study course requirement of 180 units and a tariff of $30,560. Online degree learning has made having your college degree far more easy because you can easily earn your current degree in the comfort of your dwelling place and when you finish working. Thanks for all tips I’ve learned through your website.

    2. The following time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I mean, I do know it was my choice to learn, but I truly thought youd have one thing interesting to say. All I hear is a bunch of whining about one thing that you might repair when you werent too busy searching for attention.

    3. I was just seeking this information for a while. After six hours of continuous Googleing, finally I got it in your web site. I wonder what’s the lack of Google strategy that don’t rank this type of informative web sites in top of the list. Usually the top sites are full of garbage.

      1. You are right about those top sites.
        My contents are always unique and practicable.
        Different from the others.
        Hopefully, you will see the rankings soon.
        Google has its algorithm.

    4. I’m often to running a blog and i really recognize your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for new information.

      1. Thank you for the feedback, you can subscribe for the latest copywriting posts.
        To subscribe, click the form below the latest post and you will be among the first persons to read upcoming posts.

    5. May I just say what a comfort to uncover somebody who truly knows what theyre talking about on the internet. You actually know how to bring a problem to light and make it important. More and more people should look at this and understand this side of the story. Its surprising you arent more popular because you certainly have the gift.

    6. Wow that was odd. I just wrote an really long comment but after I
      clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that
      over again. Anyways, just wanted to say superb blog!

    7. It’s appropriate time to make a few plans for the long run and it is time to be
      happy. I have read this submit and if I could I desire to counsel you few fascinating issues or
      suggestions. Maybe you can write subsequent articles regarding this article.

      I want to read more things about it!

    8. I would also love to add that if you do not already have got an insurance policy otherwise you do not participate in any group insurance, you could possibly well benefit from seeking assistance from a health insurance professional. Self-employed or people having medical conditions commonly seek the help of any health insurance agent. Thanks for your article.

    9. Simply desire to say your article is as surprising. The clearness in your post is just excellent and i can assume you are an expert on this subject. Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please continue the enjoyable work.

    10. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.

    11. Its like you read my mind! You seem to know so much about this, like
      you wrote the book in it or something. I think that you can do with a
      few pics to drive the message home a little bit, but instead of that, this is fantastic blog.
      A fantastic read. I will definitely be back.

    12. First of all I want to say wonderful blog! I had a quick question that I’d
      like to ask if you don’t mind. I was interested to find out how you center
      yourself and clear your mind before writing. I have had a hard time
      clearing my thoughts in getting my thoughts out there.
      I truly do enjoy writing however it just seems like the first 10
      to 15 minutes are generally wasted just trying to figure out how to begin. Any ideas or tips?


    13. What抯 Taking place i’m new to this, I stumbled upon this I have discovered It absolutely helpful and it has aided me out loads. I’m hoping to contribute & aid other customers like its aided me. Good job.

    14. Hmm is anyone else having problems with the pictures on this
      blog loading? I’m trying to determine if its a problem on my end or if it’s the blog.

      Any feed-back would be greatly appreciated.

    15. I’m extremely impressed with your writing skills as well as with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one these days..

    16. I’m really enjoying the design and layout of your blog.
      It’s a very easy on the eyes which makes it much
      more enjoyable for me to come here and visit more often. Did you hire
      out a designer to create your theme? Excellent work!

    17. I think that is among the most important info for me. And i
      am satisfied reading your article. However wanna observation on few basic
      issues, The site taste is great, the articles is actually
      nice : D. Good task, cheers

    18. I’m really loving the theme/design of your weblog.
      Do you ever run into any web browser compatibility issues?

      A small number of my blog audience have complained about my blog not operating correctly in Explorer
      but looks great in Firefox. Do you have any solutions to help fix
      this issue?

    19. I’m amazed, I must say. Rarely do I come across a blog that’s
      both equally educative and interesting, and let me tell you,
      you have hit the nail on the head. The problem is something
      not enough folks are speaking intelligently about. Now i’m very
      happy that I found this in my search for something
      relating to this.

      Check out my website :: Visit Site

    20. อาหารยามเช้า ปลุกสมอง ก่อนปั่น slotxoth คัดสรรเกม สล็อตออนไลน์ ยอดฮิต Slotxo แตกง่าย ทำเงินได้ไม่จำกัดสล็อต เป็นเกมที่มีผู้เล่นมีความสนใจเป็นลำดับแรกๆในบรรดาเกม pg slot สล็อตคัดสรรเกม