You’ve probably heard of copywriting and what a copywriter does.
But you’ve also heard of financial copywriting and you ask “what does a financial copywriter do?”
Is a financial copywriter different from other copywriters? Why is there a need for financial copywriters?
The finance industry is said to grow from $20,000 billion to about $23,000 billion in the coming year.
But why would businesses in the finance niche need financial copywriters?
In this article, you will get to find out who a financial copywriter is, whether or not the job of a financial copywriter is different from other copywriters.
But more especially, you will find out the answer to this question “What does a financial copywriter do?” and also what type of copywriting he handles.
Financial copywriting seems different from other forms of copywriting.
Looking intently at the word “finance” will surely remind you of finance issues like:
And other financial issues
That brings us back to the question
What does a financial copywriter do?
What are the steps to financial copywriting?
You can write the steps as you read on
But let us start a little from the basis
What Is Financial Copywriting?
Before answering the question “what does a financial copywriter do?” you need to understand the concept of financial copywriting first.
Financial copywriting can be defined as a type of copywriting which deals with using simple and engaging words to explain technological concepts, innovations, investments and more to entice the audience.
Financial copywriting involves:
1. Understanding the audience and their pain
2. Creating powerful yet attractive content that will move the audience
For example, many people today prefer to do their banking transactions and financial activities online than going to a bank or a financial institution.
A financial company or institution using a mobile app to offer such a service will need a financial copywriter to study the finance market and create content that will appeal to the audience and cater for their needs.
So is your business in the finance niche?
Probably you have considered a financial copywriter in your business.
Or maybe you have even considered breaking into financial copywriting.
Let me now show you what a financial copywriter does and the major steps.
What Does A Financial Copywriter Do?
A financial copywriter specializes in producing different content and copies for
• Insurance companies
• Investment firms and more.
The financial copywriter does different research about the company’s product and services as well as the audience.
A financial copywriter can use the right words in explaining some terms about the industry, this makes it possible to engage the audience.
The financial copywriter uses copywriting skills in writing sales copy, landing page, email copy, blog post and website content.
This copywriting skill will help to sell to the audience and increase sales, app installs and other possible actions required.
The financial copywriter uses copywriting to persuade the audience in taking such actions.
A financial copywriter must have expertise in different financial industries like
• Financial regulations
• Foreign exchange trade
• Technological innovations
• Personal finance
The duties of the financial copywriter involve
Understanding the financial service he is writing for.
This enables the financial copywriter to write the copy with a full understanding of what the service entails.
There are different platforms of financial services with their acronyms.
Foreign exchange trade and stock trade have different platforms with their acronyms.
For example, an acronym like BTC for bitcoin and NFT for non-fungible token and so on.
But what are the steps to financial copywriting? You can choose to write the steps.
What Are The Steps To Financial Copywriting? (What the Financial Copywriter does)
Now you know the answer to this question “What does a financial copywriter do?”
If you are thinking of going into financial copywriting or hiring a financial copywriter, you will need to know the steps in financial copywriting and take note of them now.
If possible write the steps especially if you want to become a financial copywriter.
The industry of financial service is quite huge.
There are so many competitors out there and almost everybody today is highly conscious about his finance.
Now, let us simplify these steps and don’t forget to write the steps.
These steps are:
1. Know your audience accurately
2. Avoid using too much industry language
3. Your content should target a particular audience
4. Give your audience what they want
Let us start with the first step
The first is very crucial in writing great copy for a particular audience.
Know Your Audience Accurately (First thing the Financial Copywriter does)
For you to be able to connect with your audience, proper audience research needs to be done, this will help you to understand how your audience will react to your content.
Many businesses have done great because they were able to research their audience to see what will appeal to them the most.
Copywriters do great after researching the audience and their needs and concerns.
They can write copies that will add curiosity and be more intriguing to appeal even better to the audience.
Therefore, knowing your audience is a good start to financial copywriting.
Avoid Using Too Much Industry Language
Every finance niche has a specific language tailored to its service.
When creating content for the audience, be careful when using these languages as they can obstruct the real information the audience needs.
It shouldn’t be too elevated with industry language.
This is because some people who use some of these financial services know how to use them and what they will gain from them.
But they might not be familiar with the industry language.
This means that when writing the sales copy, web pages or landing pages, provide the audience with the valuable information that will move them to take action.
Your Content Should Target A Particular Audience (What the Financial Copywriter does)
It is very important to write content that is targeted to a particular audience.
This is because generalized content does not appeal to anyone.
Therefore, you need to have a specific person in mind and ask questions like this:
1. What problems are you dealing with?
2. What are your fears?
3. What are your concerns?
4. What will I tell you to get your attention?
5. What appeals to you the most?
Knowing the answers to these questions and using them in your copy will improve engagement.
It will also help you speak to their minds and appeal to them better with your copy.
To find out the truth about copywriting, read this article HERE
Moving to the last step to financial copywriting as stated in this article.
Did you write the steps above?
If you did then that’s great!
Give Your Audience What They Want
Giving your audience what they want also means telly them what they want to hear.
To do this, you have to place the benefits higher than the features.
But what is the difference between benefits and features?
Many people do not know the difference between the features of a product and the benefits.
So they end up giving out more of the features than the benefits.
What your audience wants is to benefit
They want to find out what they will benefit from your product or service.
Features are what the product or service is, that is the attributes of the product.
The product benefits are what the customer stands to gain from getting that product or service.
For example, the features of an oven might be self-cleaning, warming buns and so on but the benefits could be ease of use, safety, affordability and more.
In your copy, you have to tell the customer about the benefits more than the features of the product.
This will move the customer to take the required action.
Now, using an example from the finance industry.
A course on forex trade will need the copy that will move the audience once they see it.
Instead of writing on the technical analysis and indicators, your copy should be more appealing.
“3 secret keys to skyrocket your trading”
This will be better because what the audience wants is to be a better trader.
So once you can find out what the customer wants, you can write a better copy and become a better financial copywriter.
Financial copywriting can really be of great value to the finance industry because it speaks to the audience and makes them take the needed action.
This article has briefly covered the question “What does a financial copywriter do?” and the steps needed in financial copywriting.
But if you want to know more about copywriting truths then Click Here
Now it’s your turn
Is your business in the finance niche?
What do you think about financial copywriting?
Do you think it can help your business or do you want to go into copywriting?
Feel free to comment below.